Alex Weaver Crawford is a multi-disciplinary designer and consultant based in Saint John, New Brunswick. With a background in marketing, architecture and design, she operates at the intersection of creativity and functionality. She is the founder of Bubbles Haircare for Kids, a new concept hair salon exclusively for children and their parents. On top of her entrepreneurial endeavours, Alex works with TechImpact with a focus on growth in the Atlantic Canadian tech and innovation ecosystem, while also championing the InnovateNB brand.